Case Study Office: RE/MAX River City

February 28, 2019

Creation of a proactive review collection business system that integrates with websites allows RE/MAX River City to collect over 550 verified reviews and generate new business.

Brokerage Summary

Watch John discuss the three major trends in the Real Estate industry including online reviews for real estate

RE/MAX River City serves the greater Edmonton area with three convenient locations and its more than 140 industry leading  REALTORS®. These experts bring their best practices, technology, expert market knowledge, negotiating skills and top-level client experiences to ensure all of their clients are satisfied.

John Carter, broker/owner of RE/MAX River City says online reviews are one of three key trends in the real estate industry.

 “Modern consumers do online research and legit, third-party verified reviews are one of the major items they look for when choosing a REALTOR,” Carter says.

The Challenge

Fake and Non Verified Reviews

Fake and non-verified reviews were some of the biggest challenges RE/MAX River City faced prior to RankMyAgent (RMA). For instance, the brokerage found incidents of the public posting negative reviews about specific REALTORS®, once the review was live, the authors refused to respond when asked to identify themselves.  The brokerage reported that it had no record of doing business with the author of the negative review. But, despite the lack of information, and the brokerage’s certainty that none of their professionals worked with this individual, the REALTOR® mentioned in the review was still negatively affected.

When potential clients completed their research online regarding their next REALTOR®, this professional’s online reputation had been scarred by an unverified review left by an individual with no link to RE/MAX River City, or its agents.

Manual Integration

In addition to gaining verified client reviews, REALTORS® struggled with systematically updating all of their web portals with reviews, effortlessly.

Introducing Easy Online Integrations

Now, RMA offers a system to collect real, verified reviews from satisfied clients after closing, which can easily be added to office and agent websites, social media and corporate websites including remax.ca and REALTOR.ca.

The Solution

RE/MAX River City implemented RMA into their business systems and now it has a credible, third-party system that effortlessly integrates with corporate websites, REALTOR.ca and across all social media platforms.

Now, when clients are searching for the right agent, no matter where they are looking, they can read real, verified reviews from people just like them.

The brokerage loves that reviews are credible and verified by a third party as real transactions, giving the public peace of mind knowing the reviews are coming from legitimate sources while providing increased transparency to all parties.

The automatically updated widgets on Agents’ and Brokerage websites easily allows agents to share their reviews in real time on other web platforms including social media. The easy-to-use widgets increase efficiency for all while boosting search engine rankings.

REALTORS® receive real-time alerts of reviews as they come in giving them the opportunity to login to the virtual office to manage review collection and respond to the incoming client reviews.

RE/MAX River City has a centralized dashboard that can be utilized to view insights, draft responses and access office-level widgets. The office also has a public brokerage page that is used to build online profiles of RE/MAX River City.


RE/MAX River City has more than 560 reviews on the RMA platform to date.

RMA, a consistent, third-party real estate-focused platform, has allowed the brokerage to collect feedback on an ongoing basis and share it with past, present and future clients automatically through social media platforms and corporate websites.

With a solid system in place to aid in the collection of reviews, RE/MAX River City has been able to take a proactive approaching in constructing their online reputation. RMA has also helped it become the most reviewed brokerage in Edmonton.

Through the consistent collection of verified reviews, RE/MAX River City REALTORS® have made more direct leads and generated new business thanks to the power of honest reviews and word of mouth.RE/MAX River City implemented RMA into their business systems and now it has a credible, third-party system that effortlessly integrates with corporate websites, REALTOR.ca and across all social media platforms.Now, when clients are searching for the right agent, no matter where they are looking, they can read real, verified reviews from people just like them. The brokerage loves that reviews are credible and verified by a third party as real transactions, giving the public peace of mind knowing the reviews are coming from legitimate sources while providing increased transparency to all parties. 

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