Launch of Pioneering Canadian Online Marketing Site for Real Estate Agents


 Toronto, ON—November 27, 2013 –The Internet is revolutionizing the way homes are being sold and rented. While real estate agents are actively utilizing the Web for listings, consumers’ use of the internet extends beyond the review of potential homes to learning more about what different areas have to offer and using available services to find the right real estate agent. Launched this month, is a pioneering online portal providing user-generated real estate agent reviews to Canadians that offers agents an effective channel for increased online exposure through user-endorsed profiles.

Through, users are given the opportunity to review their current or past agent within a free, accessible service on a diverse range of agent strengths including experience, professionalism, neighbourhood and property knowledge, negotiation skills, communication skills and contact expectations. These recommendations are extended through the real estate agent member’s customizable profile, which includes several innovative ways to engage clients and showcase success.

Basic services are complimentary to licensed agents and include no referral fees. All leads are sent directly to the agent. Furthermore, advanced functionality, such as the ability to link an agent’s Website and social media profiles to greatly increases search engine rankings for agents.

“The most powerful endorsement of an agent’s service is referral-based,” said Riti Verma, president of “Your online footprint influences your future relationships and wants to ensure that potential clients can not only find you, but gain insight from others on the agent’s key strengths including expertise in particular neighbourhoods.” further stands apart by enlisting a review team that monitors each evaluation. Any flagged reviews require user follow-up to ensure that the user did have an actual transaction and experience working with the agent. This ensures truly factual and unbiased reviews. Members’ are notified immediately of any reviews and are provided the opportunity to respond and interact with the user. offers a range of services from a free basic profile to platinum membership, which includes:

  • Homepage Featured Profile with Testimonial
  • Advanced Profile
  • Additional Featured Neighbourhoods, Property Type Specialties and Services
  • Featured Video Addition
  • Leads Generator
  • Top of Search Results Neighbourhood-Based Advertising
  • Competitor Page Profile Placement
  • Competitor Profile Blockage
  • Analytics Report (on 12 month contract) is currently available in the major metropolitan areas of Canada and is running a new member promotion for entry into a prize drawing to win an iPad Air or iPad Mini. Pricing, FAQs and other details are available at

About is an online forum supporting Canadians looking to buy, sell or rent homes by connecting them with reputable real estate agents whose services are endorsed through the portal’s ratings and review function. enables users to search for agents in their perspective neighbourbood and view unbiased user-generated evaluations based on the agent’s experience, professionalism, neighbourbood and property knowledge, negotiation skills, communication skills and contact expectations. Other tools such as an interactive forum, educational content and pertinent realty resources are available as well, offering users a single source for the most accurate, up-to-date real estate information available on the Web. For more information visit