How to effectively leverage these\nstatistics<\/h2>\n\n\n\n Tons of Canadians are curious about how the\nreal estate market is doing. This is especially true for the Canadians looking\nto buy and sell. But before uses these statistics as marketing collateral, we\nshould understand what numbers are important to buyers and sellers<\/p>\n\n\n\n
The numbers that clients care\nabout <\/h3>\n\n\n\n Buyers and sellers want to know how the market\nis doing, but what statistics will actually show that? The List-to-Sale ratio\nand year-over-year change of number of units sold and average price are perfect\nfor this.<\/p>\n\n\n\n
List-to-sale ratio shows individuals how hot\nthe market is. With a high List-to-Sale ratio, we can see that of the\nproperties listed, most of them are being sold. In contrast, a low ratio can\nshow that the market is stagnant. Overall, this ratio is a good way to predict\nhow fast a house can sell in the current market or how much a buyer should bid\nabove (or below) asking price.<\/p>\n\n\n\n
The year-over-year change in number of units\nsold and the average price (or HPI) is also important, because it lets us see\nhow the housing market compares to the same time last year. What these two\nnumbers represent is how many more or fewer homes are sold than the same time\nlast year and how much much or less are they being sold for. These are clear\nways to answer \u201cis the market doing better or worse\u201d. <\/p>\n\n\n\n
Presenting the numbers<\/h3>\n\n\n\n Realtors commonly use CREA or their local real\nestate board\u2019s statistics report to create their own newsletters and send it to\ntheir email list or post it as a blog. Another common marketing tactic is to\ncreate an infographic or slide deck to post on social media. <\/p>\n\n\n\n
Both newsletters and infographics deliver\nvaluable and important information to potential clients who are part of your\nemail list or who follow you on social media. It\u2019s a great way to engage with\nyour audience and to provide useful information to them. While you, as a\nrealtor, may seek out this kind of information, the average Joe may not. And if\nyou\u2019re their first source of their market information, it can add to your\ncredibility as an agent. <\/p>\n\n\n\n
Anyone can repost TREB\u2019s monthly newsletter\nbut providing original commentary is what will separate you apart. It shows\nthat you are an expert in this market. When developing a newsletter or\ninfographic, make sure to give an opinion on what these numbers mean. <\/p>\n\n\n\n
It\u2019s also important to keep on top of these\nstatistics. By doing so, it shows your clients that you\u2019re knowledgeable and\nup-to-date with the market. The worst scenario is if a client asks you how the\nmarket has been doing recently, and you can\u2019t provide a strong answer because\nyou didn\u2019t read this month\u2019s report. \n\nData and statistics are a powerful tool for realtors.\nWhether it\u2019s to reel in a new client or to build your online presence, it\u2019s\nsomething no agent should forget about. Your real estate board puts this data\nout for you to use, so make sure to use it to its fullest po\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
The housing market is up 30% since last year Condo sales have fallen 20% since last month It\u2019s not uncommon to see these types of headlines floating around newspapers and the internet. Real estate statistics are leveraged by everyone from home buyers\/sellers to journalists. So, as a realtor, how can you take advantage of these statistics to fill your client pipeline? In this article, we explain a few sources for real estate statistics, such as CREA, local real estate board newsletters, and MLS\u00ae data. We then reflect on how to leverage this information to fill your pipeline and better credibility […]<\/p>\n","protected":false},"author":1,"featured_media":601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","odd"],"_links":{"self":[{"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":1,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"predecessor-version":[{"id":603,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/posts\/600\/revisions\/603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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