{"id":47,"date":"2018-07-11T19:58:18","date_gmt":"2018-07-11T19:58:18","guid":{"rendered":"https:\/\/rankmyagent.com\/agent-resources\/?p=47"},"modified":"2018-12-21T19:25:57","modified_gmt":"2018-12-21T19:25:57","slug":"effective-ways-of-growing-your-business-advice-from-the-kapeleris-team","status":"publish","type":"post","link":"https:\/\/rankmyagent.com\/agent-resources\/effective-ways-of-growing-your-business-advice-from-the-kapeleris-team\/","title":{"rendered":"Effective Ways of Growing your Business: Advice from the Kapeleris Team"},"content":{"rendered":"
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These were the words and wisdom bestowed on Carmela Kapeleris by her Italian immigrant parents while growing up in Toronto. She watched her parents, particularly her father, take an active role in serving their community, a lesson she has taken to heart.<\/h1>\n<\/blockquote>\n

Carmela Zita Kapeleris is an experienced Broker and Marketing Brand Expert. She is an innovator in the real estate industry, having been with RE\/MAX for over 20 years. Part of Team Kapeleris with her husband Louis, the pair have over 50 years of combined experience. Last year, they were the number one RE\/MAX agents with net and gross sales and have earned a wall full of RE\/MAX honours, including Lifetime Achievement Awards to Hall of Fame and Diamond Awards. They\u2019ve effectively layered deep knowledge of their community and surrounding areas with a simple, yet highly effective philosophy of creating as much face-to-face time with clients as possible. It\u2019s resulted in lasting friendships with many of the people they\u2019ve worked with through the years.<\/p>\n

One of her greatest pleasures in life is bringing people together both socially and through carefully planned networking events. It isn\u2019t unusual for Carmela and Louis to host backyard BBQs for clients, friendly Open House get-togethers that might feature a hot dog stand or ice cream cart. Collaborating with other people in their community, they rent out the local community centre for movie, ice skating or swim days.<\/p>\n

Marketing is certainly a cornerstone of their efforts. Starting with Publishing\u00a0their own 8-page Community Newspaper called “Kapeleris Real Estate Insider \u2013 Your Source for Real Estate Information” bi-monthly across the Region which is packed with Informative Editorial and Articles, a Myriad of Luxury Homes, Detach Homes, Town homes, Condos, Distress Sales, Fixer Uppers and more available for Sale. It also focuses on community resources and events with its spotlight on local businesses section, and fun recipes, puzzles, Sudoku, and colouring contests to further engage with the community.<\/p>\n

They also go out into the community and integrate various themes that address the Homeowners interests as well. Beginning-of-the-year school packs are bestowed on\u00a0students or pumpkins and treat bags are handed out at a Halloween-themed open\u00a0house. Anywhere from 50 to 100 people may show up at inclusive events meant to\u00a0knit together a strong sense of community cohesiveness and involvement. \u201cWe love\u00a0doing it,\u201d The Community is like our Family ” she says.<\/p>\n

In an era when consumers are besieged by competing interests, their attention pulled in myriad directions, reaching potential clients isn\u2019t always easy. That\u2019s why getting out, meeting and connecting with her community is a priority for Carmela.<\/p>\n

Still, there is an undeniable need to master social media and the internet, and she never underestimates the enormous influence social media wields.<\/p>\n

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“We do it all, she says of Team Kapeleris: LinkedIn, Facebook, Google+, Twitter, CRM, apps, blogging and Kapeleris TV are just some of the many tools in their arsenal. \u201cWe just have to get out there and see what works,\u201d she says.<\/h2>\n<\/blockquote>\n

Warm, friendly and outgoing, Carmela, a keynote speaker at real estate events both in Canada and Europe, teaches and facilitates workshops on social media tools as well. A willingness to test new ideas and embrace innovation keeps their business fresh and allows the couple to stand out within their industry.<\/p>\n

To that end, Carmela has tested the waters in many new opportunities, experiences that tap into the creative side of a busy real estate agent who manages to find time to paint, write poetry, meditate, and practice yoga.<\/p>\n

One is The Ultimate Networking Group, which, since its inception by Carmela four months ago, has grown to over 2,000 members. It\u2019s a chance for realtors, business people, and entrepreneurs to meet potential clients or referral partners while enjoying an evening of good food in stylish surroundings. One get-together was recently held at Toronto\u2019s Shangri-La Hotel, another at La Castile Steak House. All events feature prominent speakers. Prestigious settings lend elegance to these events, and have drawn sizeable crowds of people who want to socialize while networking. She has been asked to stage more of these hugely popular events.<\/p>\n

An equally inspirational opportunity arose when Carmela was asked to moderate a\u00a0leadership panel. There she met a Toronto TV network Producer, who asked Carmela if she would like to produce her own online Real Estate TV talk show. Carmela found the live audience feedback immediate, exciting\u00a0and beneficial to her clients. Sharing her real estate expertise, she tapped into\u00a0current topics of interest to women, the consumer, and the Business\u00a0and Real Estate Industry. She now has her own channel: \u2018Kapeleris Talk TV: Real\u00a0Estate and Beyond\u2019, (#KapelerisUltimateTalkTV ) a take-off and a tie-in to the\u00a0#KapelerisUltmateEvents and Group for her Clients and Business Associates alike.\u00a0The monthly TV Show is a unique outlet for fun, lively, and informative\u00a0discussions that enhances her brand while exploring areas of interest in Business\u00a0and Real Estate in its entirety. Some of the guests have included Toronto Real\u00a0Estate Board President, VP\/Regional Director of Remax-Ontario Atlantic, plus\u00a0Lawyers, Mortgage Brokers, Home Stagers\/Designers, Home Inspectors, City Mayors and political figures. She has also explored fun topics such as\u00a0Feng Shui, Home Energy Cleansing Experts, Special Gifts for Clients, Chefs and\u00a0Caterers for Eclectic Client Parties, Real Estate Home Buying and Selling Tips, and\u00a0much more.<\/p>\n

Charitable events are a significant portion of her life, too, and she donates time and effort to the Children\u2019s Miracle Network, SickKids Foundation, The Canadian Breast Cancer Foundation, Adopt a Senior, and World Vision.<\/p>\n

Today, Carmela Kapeleris\u2019 life is overflowing with abundance, rich in family and friends and a thriving business that she loves. Much like her father, who had a scholarship named in his honour, she has created a strong vital presence in her community.<\/p>\n

Its about being honest to the people in your community, knowledgeable, keeping up\u00a0with technology, trends and the ever changing industry. Thinking outside the box,\u00a0being creative, innovative, offering value to the consumer, having an edge, and\u00a0being one step above and beyond the competition.<\/p>\n

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\u201cIts about building long lasting relationships and trust with your clients.\u00a0Ultimately they are the ones we care about the most, they are the ones we hone\u00a0our trade and be the best we can be.\u201d<\/h3>\n

\u201cIt\u2019s never about the sales,\u201d she says wisely, \u201cit\u2019s always about the people, all\u00a0the time.\u201d<\/h3>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

These were the words and wisdom bestowed on Carmela Kapeleris by her Italian immigrant parents while growing up in Toronto. She watched her parents, particularly her father, take an active role in serving their community, a lesson she has taken to heart. Carmela Zita Kapeleris is an experienced Broker and Marketing Brand Expert. She is an innovator in the real estate industry, having been with RE\/MAX for over 20 years. Part of Team Kapeleris with her husband Louis, the pair have over 50 years of combined experience. Last year, they were the number one RE\/MAX agents with net and gross […]<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[44,45,43,9],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-centre","tag-carmela-kapeleris","tag-growing-your-real-estate-business","tag-kapeleris-team","tag-rankmyagent","odd"],"_links":{"self":[{"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":4,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/posts\/47\/revisions\/340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankmyagent.com\/agent-resources\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}