{"id":117,"date":"2018-10-18T04:00:48","date_gmt":"2018-10-18T04:00:48","guid":{"rendered":"https:\/\/rankmyagent.com\/agent-resources\/?p=117"},"modified":"2018-10-18T04:00:48","modified_gmt":"2018-10-18T04:00:48","slug":"3-pro-tips-to-improve-your-real-estate-business-with-online-reviews","status":"publish","type":"post","link":"https:\/\/rankmyagent.com\/agent-resources\/3-pro-tips-to-improve-your-real-estate-business-with-online-reviews\/","title":{"rendered":"3 Pro Tips to Improve your Real Estate Business with Online Reviews"},"content":{"rendered":"

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So, to start things off, why do you need to request reviews?<\/strong><\/p>\n

Simply put, reviews are a way for you to reinforce your positive reputation to others online.\u00a0Studies show that 92% of consumers read online reviews as much as personal recommendations.<\/a><\/p>\n

This is no different for real estate professionals.<\/strong>\u00a0We consider online reviews your online resume to showcase your work to the public and re-confirm the word of mouth online.\u00a0Also, reviews get noticed on Search Results, helping you build trust and attracting more people to your business.<\/a><\/p>\n

So, what do people look for when they read reviews online?\u00a0\u00a0<\/strong><\/p>\n

According to a recent\u00a0Brightlocal study<\/a>,\u00a0the most important factors are: the overall star ratings (58%), sentiments of the reviews (47%) and the recency (i.e. age) of reviews (41%).<\/p>\n

Given these factors, it\u2019s critical for you to make online review collection a part of your sales-cycle.<\/p>\n

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Here\u2019s our three easy ways to collect reviews:<\/strong><\/h2>\n
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  1. Request reviews on real estate focused review platforms<\/strong><\/li>\n
  2. Send Reminder Cards<\/strong><\/li>\n
  3. Build reviews into your systems<\/strong><\/li>\n<\/ol>\n
    \n

    ONE \u2013 HIT THE BIG YELLOW BUTTON!<\/strong><\/h3>\n

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    Studies show that\u00a0<\/em><\/a>7 out of 10 consumers will leave a review for a business if they’re asked to.<\/a><\/em><\/p>\n

    At RankMyAgent, we\u2019ve made it as easy as possible to ask your clients for those all important reviews.<\/p>\n

    It\u2019s simple and takes five minutes (maximum, we promise):<\/p>\n

    Log into your RankMyAgent account, and hit the big, yellow button that says \u201cRequest Reviews\u201d, enter your recipients, edit the template (if you wish!), and press send. Voila! You\u2019ve sent off that review request in less time than it takes to get a cup of\u00a0coffee.<\/p>\n

    You can even monitor survey open rates by using our handy analytics, helping you with\u00a0follow ups.<\/p>\n

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    TWO \u2013 TAKE ADVANTAGE OF OUR FREE REMINDER CARDS.<\/strong><\/h3>\n

    Hand it out, put it in your thank you gifts, pop it in a thank-you card\u2026 the possibilities are endless and simple. These cards ask your clients to take a second and write about their experience with you, along with instructions on how to do so.<\/p>\n

    Interested? Email us at support@rankmyagent.com and we\u2019ll be sure to send you some, on the house.<\/p>\n

    THREE \u2013 BUILD THIS INTO YOUR SYSTEM.<\/strong><\/h3>\n

    The amazing thing about reviews is that they are a one-time setup, and then they\u2019re there forever. If you build the latter steps into your system, it\u2019ll no longer feel like you\u2019re nagging at your clients. Think about it, how many times have you received a \u201cHow did we do today?\u201d on your restaurant bill, or asked for a review from Amazon? You already know that word of mouth is a huge determining factor in gaining new clients \u2013 you also know that being online is as equally important \u2013 take your reviews from word of mouth to online and see your business grow.<\/p>\n

    So how do we go about doing this?<\/strong><\/em><\/p>\n